Sunday, October 19, 2008

To Be A Good Web Designer

Most people have a favourite colour and most people will have their own ideas how colour should be used. Young or old, colours can have both positive and negative effects on our moods and feelings. The eleven basic colours, regardless of shade, tone or tint, have fundamental psychological properties that are universal.

To be a good web designer, we need to know how colours can affect people. People react to colours and we must associate them with differents feelings and emotions.

There are colours that affect people :
  • Red - suitable with strength, fire, blood and lust
  • Blue - can denote confidence, loyalty and royalty. It is often used on business website
  • Blue's darker shades - mean strength whilst the lighter end can be used to express fantasy and dream
  • Green - to represent feelings of durability, safety and harmony
  • Yellow - to emphasise areas of a site. Although it is not as popular, it can be overpowering if it is used too much
  • Brown - to express honesty and trust in a design. It can be linked to ageing, warmth and comfort
  • Orange - associated with enthusiasm, creativity and stimulation. It is used in designing for web to portray friendliness.
  • Purple's darker shades - can be truly deep and luscious. It is associated with royalty, spirituality, arrogance and luxury. It is also not used very often on sites

In conclusion, the role of colour in web design is not just to make the website look nice, it can provoke feelings and emotions in the web user. Choosing colours that agitate the site user can have detrimental effects on your web site, whereas cleverly picking the correct colours may mean that the web site lives up to the user's expectations. If our site meets these expectations, there is more chance that our user will return to our website again and again.

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